Introducing: Poll Comparison - Streamline Concept Testing and Make Better Decisions Faster

Evaluative research is about picking the best option with confidence. Whether you're testing ad concepts, product messaging, brand names, new policies, or creative visuals, the goal is consistent: ask identical questions about each alternative, compare responses systematically, and choose the strongest performer. When comparisons are clean and consistent, you cut signals from noise, move faster and avoid subjective decisions.

That’s why we are introducing the Poll Comparison - a new feature that quickly and easily allows you to compare poll results in a comparison table. 

Transform Repeated Poll Questions Into Side-by-Side Comparison Tables

Remesh conversations already include repeated poll questions throughout your discussion guide. The new Poll Comparison feature converts those repeated questions into a consolidated comparison table in the Analysis view. View quantitative results for all tested concepts simultaneously - even during live conversations - to instantly surface the leader, the runner up, and the nonstarter.

Key Benefits for Research Teams

• Faster stakeholder alignment: Share one unified view of quantitative concept testing results across your organization.
• Dynamic segment analysis: Filter results by Segments without rebuilding your comparison setup.
• Consistent testing framework: Save and reuse comparison templates for ongoing concept testing programs.

Concept Testing Example: Image Evaluation

Let’s say you’re running a Remesh conversation to test reactions to three images. After showing each image, you then ask the same three questions: how exciting, how unique, and how compelling is each image. Poll Comparison displays the Top-2 Box for each question across these three images in one unified table. You can read the winner in seconds, then jump into open ends to understand why.

‍

Comparison Testing Best Practices

While the Poll Comparison feature will help you run a streamlined testing process, maintaining consistency and rigor will help you achieve more accurate insights.

Maintain question consistency: Use identical wording, rating scales, and response options across all tested variants.

Pre-define success criteria: Establish performance thresholds and decision criteria before testing begins.

Strategic segment analysis: Filter by priority audience segments to validate concept resonance and avoid over-analyzing small sample sizes.

Balance quant and qual insights: Pair the quick quant read with the qualitative depth Remesh already provides.

Make Concept Testing Decisive, Not Time-Consuming

Evaluative work should be decisive, not tedious. Poll Comparison gives you the clear, comparable view concept testing needs, right where you need it.

You can start using Poll Comparison now by logging into your Remesh dashboard, or see it live on a demo today!