market RESEARCH

Better market research starts with better understanding.

Speed up your time to insight by having live, qualitative conversations at quantitative scale. Understanding customers can help you create better products and marketing messages that resonate.

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SPEED UP YOUR TIME TO INSIGHT

A sampling of our market research use cases

Foundation Research

For early stage research, have a conversation with key customer segments to understand their needs and motivations.

Ideate and Develop Product Ideas

Brainstorm alongside consumers to innovate and bring only the best, most customer-centric ideas to life.

Test Ads and Creative

Discover which visual creative resonates with consumers most, and why – to craft the perfect campaign.

Claims & RTB Testing

The benefits of your product are critical - validate whether the claims and reasons-to-believe are building trust with customers.

Tailor Marketing Messaging

Test messaging with consumers and iterate to craft ideal messages before ever going to market.

Testing Product Names

Gather consumer feedback about potential product or sub-brand names, whether names align with the brand, and predict unexpected outcomes.

Packaging Testing

Understand which packaging customers prefer to help increase their likelihood to purchase.

Shelf Placement Testing

Gain key insights about shelf placement by showing stimuli of the product on the shelf to determine whether it pops – and why.

New Product Concept Testing

Have a conversation with target audiences and gauge perception or engagement of new concepts.

Brand Preference

Learn how brands stack up against competitors by asking consumers their opinions about products side-by-side.

Sol: MB- Chunk 1

ACTIONABLE insights

Gain insight throughout the innovation cycle

Get frequent insights when you need them most, by letting customers share their own opinions － in their own words, and at scale. Our AI-powered algorithm analyzes open-ended responses in real-time, so that you always have your finger on the pulse of the conversation.

Sol: MB - Chunk 2

MORE DATA

An agile conversation with 1,000 of your customers

Use Remesh to have a real-time conversation at scale with customers, across any device, anywhere in the world. From ideating with consumers on a new product concept, to gathering feedback on your next big packaging project, you can harness the power of the customer voice seamlessly－ all while reducing bias in the conversation.

Sol: MB - Chunk 3

Responses
These responses are most likely to cover all opinions

Participants

It looks like a healthy option with decent ingredients, but I'd expect it to be expensive.

I like the fact that it's organic and the packaging looks nice

Not a fan of this packaging at all. I need more colors

Organic let's me know it's high quality

When I see organic, I think expensive

I like it because it has a good description of the product and it is clear and easy to understand.

The packaging has the most important info right up front

Love the dog and that it's organic

Probably a healthy option for my dog

It looks high quality and I would hope my dog would like it.

Response

Agree

Looks like a good brand, informative packaging

85%

I like the fact that it's organic and the packaging looks nice

81%

Looks healthy, but the packaging is boring

78%

I like that it's not focused on "loud" packaging to entice buying.

76%

Love the dog on the package! Reminds me of Bruce.

73%

Feels too simple. I wish the packaging had more colors

70%

The packaging has the most important info right up front

44%

I'm a minimalist, so I love the white packaging

68%

Packaging makes it feel very expensive. Too expensive.

65%

High quality packaging, but I need more details on ingredients

57%

Not a fan of this packaging at all. I need more colors

54%

Organic

Agree

It seems good. it has organic ingredients and seems nutritious

85%

I like the fact that it's organic and the packaging looks nice

80%

Looks good quality and I like that it's organic and easy to open

78%

Seems fine but I don't need organic for my dogs

73%

I have no idea what is actually in the dog food, but organic seems good.

71%

When I see organic, I think expensive.

65%

The packaging is kind of bland. But I like that it's organic

62%

Love the dog and that it's organic

59%

Organic let's me know it's high quality

57%

Expensive

Agree

When I see organic, I think expensive

86%

I love the packaging, but I wonder if it's too expensive

81%

Feels expensive and more than I can afford

77%

It will be expensive. I won't mess with my dog's diet and pay more

69%

It looks like a healthy option with decent ingredients, but I'd expect it to be expensive.

61%

Expensive look, which might mean high quality ingredients

53%

It feels like a high-end brand that would be too expensive for me

48%

REAL-TIME FEEDBACK

Understand your personas in hours, not days

Remesh allows you to organize your participants into custom segments anytime before, during, and after a conversation. Slice and dice the data to better understand who your customers are, and what they want.

Sol: MB - Chunk 4

FASTEr Decisions

Hear the voice of the customer loud and clear

Get answers straight from the people who matter most — your customers. Our tool helps you consolidate what customers think about your product or marketing messages, so you get to the answers you need, fast.

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Better market research starts with better understanding.

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