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export default function RemeshInsightsReport() { const sections = [ { number: '01', title: 'The Authenticity Gap', body: 'Consumers and marketers largely agree on what good marketing should look like: honest, clear, useful, and human. But brands are still losing trust when messaging feels overly optimized, overly relatable, or AI-generated.', stat: '52.8%', statLabel: 'of consumers say AI-written content lowers trust', }, { number: '02', title: 'Brands Think They Understand Customers Better Than Customers Think They Do', body: '91.6% of marketers say they understand customers, but only 6.7% of consumers say brands understand them very well. The issue is not access to data — it is emotional and contextual relevance.', stat: '6.7%', statLabel: 'say brands understand them very well', }, { number: '03', title: 'Consumers Want Simplicity', body: 'Consumers prefer straightforward, factual communication far more than marketers expect. Many brands are adding stylistic complexity when audiences are asking for clarity.', stat: '54.9%', statLabel: 'prefer straightforward and factual communication', }, { number: '04', title: 'Search Still Wins', body: 'Search remains the dominant research entry point. Social influences awareness, but consumers still rely primarily on search when evaluating brands and making decisions.', stat: '64.6%', statLabel: 'start product research with search', }, ]; return (
Remesh Insights Report

The
Authenticity
Gap

Where marketers and consumers align — and where trust breaks down.

Key Signal
91.6%
of marketers believe brands understand customers
Consumer Reality
6.7%
say brands understand them very well
AI Trust Risk
52.8%
say AI-written content reduces trust
Discovery
64.6%
start product research with search
Executive Summary

Consumers are not anti-marketing.
They are anti-manufactured communication.

The findings reveal a major opportunity for brands willing to communicate with more clarity, proof, and human realism. Consumers increasingly reward brands that feel believable rather than optimized.

The biggest disconnect emerges around AI-generated content, stylized tone systems, and marketer confidence in customer understanding.

Core Insight
The market is not asking for more persuasion.
It is asking for more substantiation.
{['Proof', 'Clarity', 'Human Tone', 'Trust', 'Relevance'].map( (tag) => (
{tag}
) )}
{sections.map((section) => (
{section.number}

{section.title}

{section.body}

{section.stat}
{section.statLabel}
))}
Strategic Recommendation

The next competitive advantage is not AI adoption.

It is believable communication.
{[ 'Lead with proof instead of positioning language', 'Reduce overperformed relatability', 'Keep human oversight visible in AI-assisted work', 'Prioritize clarity over tone engineering', 'Design for trust, not just attention', ].map((item) => (
{item}
))}
Remesh Insights Platform
Qual depth. Quant scale. Human understanding.
); }

Discover, decide, and move faster

Surface what matters.

Run live digital focus groups, surveys, and in-depth video interviews at scale—no delays, no guesswork. Get the high-quality insights you need to make smarter decisions when it counts.

See what resonates.

Participants respond and vote on each other’s answers, surfacing the ideas that resonate most. With unique metrics like Percent Agree Scores, you get real-time clarity for clearer next steps.

Skip the grind, get to the gold.

Skip hours of manually reading verbatims. Generate summaries, compare segments, and uncover key themes in seconds. Spend less time sorting data and more time making decisions.

Reach the right people, now.

Vetted participants with an average sub-3% removal rate—recruit on-platform, bring your own audience, or let our experts find the perfect match.

Speak their language.

Tap into global insights. With built-in translation across 35+ languages, you get culturally relevant insights 250% faster—so you can make smarter decisions now (and for less).

Expert support when and how you need it .

Run research your way—solo, supported, or fully managed. Whether you need a quick gut check or end-to-end service, our expert team is available with flexible support options to guide you, troubleshoot, and keep things running smoothly.

Request a personalized demo today.

40+

Lanugages supported

20M

Responses gathered

10

Years serving our clients

30K

Users on our platform

Some of the world's most respected ad agencies, CPG companies and marketing research firms integrate Remesh into their research design.

Empower your research intuition and creativity.

It starts with better understanding. Our platform helps you uncover the honest audience insights you need now to determine what’s next.

1

First, there’s an open-ended question or prompt, pre-programmed or sent on the fly.

2

Participants respond in their own words using free-form text.

3

Participants evaluate responses shared by others through voting exercises.

4

The Remesh algorithm immediately analyzes each response and predicts participants voting tendencies.

5

Organize and analyze response data by themes, codes, sentiment, or create summaries.

Remesh's AI Insights Platform can help you tackle tough challenges in the market research space.

Market Research

Foundation Research

Market Research

Ideate & Develop Product Ideas

Market Research

Develop Ads and Creative

Market Research

Foundation Research

Market Research

Concept Development

Market Research

Package Testing

Market Research

Concept Testing

Market Research

Claims & RTB Development

You've got questions. We've got answers.

01
What is Remesh?

Remesh is the industry-leading AI-powered insights platform. With over a decade of experience leveraging AI to modernize focus groups and surveys, the platform streamlines and optimizes every part of the research process—from audience recruitment to conversation-based research with hundreds or thousands of individuals and a suite of powerful AI analysis tools. The Remesh platform is purpose-built to help you get the highest-quality insights at record speed.

02
How does the Collective Dialogue System learn and predict behavior?

When participants vote on each other’s responses, they’re only voting on a few responses (because voting on every single response would be near-impossible). But we can use their voting behavior and responses to predict their level of agreement with every other response. Learn more in this published paper.

03
Can I use Remesh analysis tools on data collected outside of the Remesh platform?

Yes. If you have data from Qualtrics or another survey tool, but want to take advantage of Remesh’s suite of AI-powered analysis tools, you can seamlessly import your external data into the platform.

04
Who is Remesh designed for?

Remesh is designed for anyone who conducts research — professionals in insights, marketing, human resources, and government all use Remesh to better understand their audience. 

Remesh is easy to use, making it suitable for junior-level team members, while also having advanced capabilities tailored to the expert researcher. Team roles can be assigned to give everyone the access they need to make meaningful contributions.

05
How does Remesh keep my data secure?

At Remesh, ensuring the safety of your data is our top priority. With the advancement of AI technology, concerns about data privacy, security, and ownership have grown. Rest assured, we take these concerns seriously. While we've been utilizing AI for over a decade, we've only recently incorporated Large Language Models (LLMs) following the removal of the requirement to retain and utilize customers' input data.

Please view our Privacy Policy and Terms of Service. Data is not used to train or tune any models. Please also review OpenAI’s Terms & Policies and specific API Data Usage Policies.

In addition, Remesh undergoes an annual third-party audit. This rigorous process includes a comprehensive Penetration Testing report and a SOC 2 Type II certification, affirming our adherence to the highest standards for security and privacy. These measures are part of our ongoing effort to safeguard your data and trust in our AI-powered solutions.

06
What are the pricing options for using Remesh?

We offer flexibility in how you purchase. That means that there are different ways to invest in Remesh to fit your research objectives. You can purchase a discrete project or a software subscription, which keeps all your data securely stored in one place and gives you access to all our latest features.

Let’s meet and discuss a pricing plan that works for your needs.

Ready to uplevel your research process?

Schedule a demo and we’ll give you a personalized tour of exactly how you can integrate Remesh into your research design.

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