REEL Award List 2021

Tasja Kirkwood

Tasja Kirkwood

Head of Global Consumer Insights
Mattel, Inc.

award highlight

Tasja Kirkwood's work confronts the importance of brand values and purpose to the up-and-coming Generation Alpha, what these insights mean for brands and marketers, and how this research can be incorporated at organizations like Mattel, Inc. While purpose is playing a big role in Mattel’s strategy, greener packaging is also important to the company. As Kirkwood has noted, sustainability continues to grow in importance with consumers, who expect large corporations to take action to protect the environment. For her leadership and innovation under these missions, Kirkwood is awarded a place on the REEL list.

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Entertainment & Media