REEL Award List 2021

Karen Chen

Karen Chen

Director, Research & Insights
The Clorox Company

award highlight

For creating an innovation process that serves low-income shoppers, acknowledges socioeconomic status, and ensures long-term customer loyalty through a low cost, high quality model, Karen Chen is awarded a place on the REEL list. Chen believes that the low-income shopper appreciates tried-and-true brands because they can’t afford to make a mistake buying a product that is not high quality. This insight informs a deep heritage of trust between company and consumer, allowing The Clorox Company to better understand and deliver on consumer needs.

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