REEL Award List 2021

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11
Jose Gorbea

Jose Gorbea

Global Head of Brands, Agencies & Sustainability Innovation
HP

award highlight

In his talk "Sustainability as an innovation catalyst for Creativity & Disruption," Jose Gorbea shared results and key learnings generated from over 100 research sessions. These sessions were held to better understand how sustainable development will evolve after the COVID-19 pandemic across categories like purpose, brand influence, innovation, supply chains, and corporate governance. For his willingness to apply sustainable practices to practical, pressing issues, Gorbea is awarded a position on the REEL list.

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