REEL Award List 2021

Emma Goff

Emma Goff

Global Agile Innovation Insights
Mars Wrigley

award highlight

For her consumer empathy research that brought a new level of insights and understanding to the business, Emma Goff is awarded a place on the REEL list. Her work emphasizes not only the necessity of deeply understanding people with purpose, but also the importance of digital ethnography as a methodology in its own right.

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