REEL Award List 2021

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Elizabeth Fermon

Elizabeth Fermon

Director, Consumer Insights
Calm

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In her article "How Brands Can Reach Girls Gone Green," Elizabeth Fermon explores how the energy behind climate justice has reached new peaks, especially for Gen Z activists redefining what it means to be a teenager and the change they expect from brands. For her continued research into this generational cohort's core beliefs and their impact on brands, Fermon is awarded a place on the REEL list.

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