REEL Award List 2021

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Begonia Fafian

Begonia Fafian

LATAM Human Insights Senior Director
The Coca-Cola Company

award highlight

Begonia Fafian has conducted extensive research into Generation Z, as highlighted in her session "How COVID is Shaping Generation Z: The Transformational Generation." Fafian's research confronts issues like agility in methodology and mindset when speaking with Gen Z, and this innovative approach is the reason for her placement on the REEL list. Additionally, Fafian is one of few researchers addressing how Gen Z insights can be brought to life and influence business decisions.

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Food & Beverages